The Library
Strategy
Offer architecture, pricing, and the decisions that happen before the broadcast.
Strategy3 min read
Stop renting your audience: the case for owning the room
Social platforms charge you twice — once for reach, again for attention. Why the highest-converting events run on infrastructure you control, end to end.
Bari Baumgardner · Jun 5, 2026
Strategy3 min read
How to price a $25K seat without flinching on the call
The number isn't the problem — your relationship to it is. How we anchor premium pricing before the call ever starts, and the one sentence that does most of the work.
Bari Baumgardner · May 12, 2026